Property Sellers
Real Choice Realty Group is committed to selling your property fast and getting you top dollar in the process. Whether it’s your primary residence or investment property we use many of the proven tools available in the industry to market your real estate so that your selling experience is hassle-free. Listed below are a few helpful hints to attract potential buyers for a maximum return.
How to Improve Curb Appeal
Home Selling Advice to Help You Attract Potential Buyers
A large percentage of home buyers decide whether or not to look inside a house or take it seriously based on its curb appeal—the view they see when they drive by or arrive for a showing. You can help make sure they want to come inside your house by spending some time working on the its exterior appearance.
It's difficult to look at our own house in the same way that potential home buyers do, because when we become accustomed to the way something looks and functions, we can't see its faults. Decide right now to stop thinking of the property as a home. It's a house—a commodity you want to sell for the highest dollar possible.
Curb Appeal Exercise
The next time you come home, stop across the street or far enough down the driveway to get a good view of the house and its surroundings.
- What is your first impression of the house and yard area?
- What are the best exterior features of the house or lot? How can you enhance them?
- What are the worst exterior features of the house or lot? How can you minimize or improve them?
Park where a potential buyer would and walk towards the house, looking around you as if it were your first visit.
Take photos of the home's exterior. If you have a digital camera, view the color versions first, then remove the color and look at it in black and white, because it's easier to see problems when color isn't around to affect our senses.
Make a list of the problem areas you discovered. Tackle clean up and repair chores first, then put some time into projects that make the grounds more attractive.
- Kill mold and mildew on the house, sidewalks, roof, or driveway.
- Stow away unnecessary garden implements and tools.
- Clean windows and gutters.
- Pressure wash dirty siding and dingy decks.
- Edge sidewalks and remove vegetation growing between concrete or bricks.
- Mow the lawn. Get rid of weeds.
- Rake and dispose of leaves, even if your lot is wooded.
- Trim tree limbs that are near or touching the home's roof.
Don't Forget the Rear View
Buyers doing a drive by will try their best to see your back yard. If it's visible from another street or from someone's driveway, include it in your curb appeal efforts.
Evening Curb Appeal
Do your curb appeal exercise again at dusk, because it isn't unusual for potential buyers to drive by houses in the evening.
One quick way to improve evening curb appeal is with lighting:
- String low voltage lighting along your driveway, sidewalks, and near important landscaping elements.
- Add a decorative street lamp or an attractive light fixture to a front porch.
- Make sure lighting that's visible through front doors and windows enhances the home's appearance.
Landscaping Decisions
There are times that adding elements to your landscaping can improve curb appeal, but there are other times when removing something is even more effective.
For example, we had a listing for a large brick house with large white columns. Tall evergreens, planted in front of each column, had grown taller than the roof. They obscured the columns and windows and made it difficult to see the front of the house.
We suggested that the owner remove them. She trimmed them back, but it didn't do the trick—they were unattractive and still kept potential buyers from seeing the true character of the house.
I sold the house to a couple who could see past the trees. One of their first tasks after closing was to yank them out of the ground, instantly boosting the home's curb appeal.
Most buyers cannot visualize changes, and often won't take a second look at a house if the first look doesn't appeal to them. Home buyers who can visualize changes, and are prepared to make them, expect you to reduce the price of the house to compensate for the work they plan to do.
A Few Curb Appeal Tips
- If you can budget it, a fresh paint job does wonders for a dingy house. Drive around your town to find color schemes that are appealing.
- Install a more attractive front door, maybe something with leaded glass inserts.
- If you can't justify the cost of a new door, consider replacing plain doorknob hardware with something more attractive.
- If new hardware is beyond your budget, repaint or stain the door and polish the hardware.
If you brainstorm, you'll find that there's a solution to most problems—one that lets you stay within your budget. The trick is to find the areas where improvements are needed, then work on them as best you can.
Top 10 Ways to Make Home Buyers Hate Your House
Selling a Home? Avoid these Home Buyer Turnoffs
Are you selling a home? Did you know that even though home buyers are all looking for something different, the majority of them will turn around and walk back out of your door if they notice one or more of these Top 10 problems.
1. Odors
House odors are number one on the home selling uh-oh list. And narrowing it down, odors from cigarette smoke and pets take top billing, with mildew not far behind.
If you smoke indoors--the house smells like cigarettes. If you have pets, the house might smell bad--even if you don't notice it. Ask someone who doesn't live there to take a sniff, and don't get angry when they tell you the truth.
Eradicate the odors so that you can present potential buyers with a clean, fresh atmosphere--not a house that's full of perfumes to cover up the odors.
2.Dogs that Meet You at the Door or in the Driveway
Dogs frighten some people and irritate others. You'll have a much better response from showings if you control your pets--dogs, cats, whatever.
You say you plan to put them in a bedroom or garage and then ask people not to open the door to that area? Bad idea. Would you buy a house you can't inspect? Of course not.
Remove pets during showings if possible. If you can't, contain them in crates for their own safety and to show respect for the feelings of potential buyers.
3. Dirty Bathrooms
Grimy bathrooms are an instant turnoff. Scrub them, paint them, buy a new shower curtain, rugs and towels--do what it takes to make them shine. If you're serious about selling the home, the extra work is a must.
4. Dimly Lit Rooms
Dark homes are a turnoff to most home buyers, so try to brighten them up:
- Replace dim light fixtures
- Install additional light fixtures
- Install (quality) sun tunnels or skylights
- Remove heavy drapes to let the light stream through windows
- Repaint some rooms with colors that reflect light
- Trim tree limbs that shadow the house
Dirty and fogged windows are another buyer turnoff. Clean them inside and out to bring in more light. If possible, replace any double-pane windows with broken seals. You can find them by looking for a foggy residue that cannot be removed.
5. A House Full of Busy Wallpaper
Busy wallpaper in every room turns off most buyers, and even people who love wallpaper rarely like what you've chosen. It's a personal decorative touch that they want to select themselves.
It's the masses you must appeal to when you're selling a home, so take a hard look at your wallpaper and decide if it should be removed and replaced with paint. Don't paint over it, because it will be obvious that you did--and buyers know that makes removing it even more difficult.
6. Damp Basements
Dampness or damp smells in the basement throw up a red flag to buyers that the foundation leaks!
Most problems we see are not caused by faulty foundations. They occur because rainwater is being diverted towards the foundation instead of away from it.
- Clogged underground drains
- No rain gutters along roofline
- Downspouts aimed the wrong way
- Go outside the next time it rains and determine where runoff water is going.
7. Bugs
Roaches, spiders, any insect that shouldn't be in the house. Get rid of them.
8. Poor Curb Appeal
You must grab a buyer's interest from the curb if you want to sell the home for top dollar. Home buyers often refuse to go into a house with an unkempt yard, sagging doors or peeling paint. You say you can't afford to paint? Okay, but get that yard in tip-top shape and grab a screwdriver to fix those doors.
For more information regarding Curb Appeal, see our article here
9. Gutters with Plants Growing in Them
I'm serious. Some people never clean their gutters, and it always makes buyers wonder what else hasn't been maintained.
Remember the drainage issue in # 6? Cleaning packed gutters might help.
10. Sellers Who Hang Around for Showings
Yes, you... leave the house during showings. Home buyers feel awkward about opening closet doors and lingering for a really good look at the house if the seller is home.
If you're selling by owner, give them some space, don't hover.
Parting Words
Most of the Top 10 problems are home selling issues you can correct without spending a lot of money. Do it now, before you put the house on the market, because if your house develops a reputation among agents as the house that smells, the house with the huge barking dog or the house where the owner won't leave people alone, it will be too late. Your house will be last on their list to show potential buyers.